Hesperides is a Parisian quarterly magazine featuring seasonal fruits and vegetables, in the same way a fashion magazine would feature clothing trends. The website and application offer a list of of the fruits and veggies by month, and by season, as well as information on local markets, food events, articles, interviews with chefs, etc. The idea is to inspire folks to buy local and seasonal produce. The extra large magazine makes the fruits and veggies look just as tasty as they really are. And the bright colours and creative set designs will attract the eye. Eating seasonal foods is environmental, economic and healthy!
The name comes from Greek mythology. The Hesperides were nymphs that protected a sacred garden containing an apple tree producing golden apples that grant immortality. The name represents the idea that every fruit and vegetable should be treated with the same respect and importance as a golden apple.